Techno-Ready Marketing by A. Parasuraman

Author:A. Parasuraman
Language: eng
Format: epub
Publisher: THE FREE PRESS
Published: 2001-07-15T00:00:00+00:00

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EXHIBIT 7-2

FUTURE -R EADY DESIGN

Future-ready design is achieved by identifying product needs from the more technology-ready segments of the market, Explorers and Pioneers. They will tend to desire cutting-edge functionality, which is more likely to be in widespread use in the near future. Skeptics and Paranoids will tend to desire functionality that is currently in widespread use; relying too much on the advice of these less techno-ready segments could result in technology that becomes obsolete too quickly, while following the advice of the more techno-ready segments will more likely ensure that technology meets the needs of the general market in the near future.

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